Guidelines for effective use of images in web design

There are many professional web designers who understand the importance of using appealing images in web designs. Images are an effective way of engaging users other than using design elements and impressive layouts. When designing a website professional designers especially make sure to incorporate gorgeous photos of correct size and resolution. This helps in keeping the viewers hooked on a site.

Guidelines for effective use of images in web design

Choosing right photos for your site is not enough. You must also take into account additional elements like the format of the file. It is an important part of adding appealing graphics to on a site. Most people also embed customise images to engage their target audience. But many people often wonder how to choose effective images for their web design project? Well! You need to think beyond the box and select the perfect images for your front end design project. Keep reading to find out the best tips for using photos in your web design project.

  1. Choose a perfect hero image

When the display of the computer gets sharper, it accelerates more high-resolution and broadband. Then, you cannot ignore the impact of a gorgeous large-resolution image at the centre of a landing page. Selection of the right image is a crucial step which can either attract or distract your user’s attention from your brand. Therefore, make sure to use photos which strongly relate to the actual subject matter.

If you don’t have sufficient money or time to show creativity. You can always use the stock of quality images on the internet. Remember you need to create a strong guild with an individual brand. If you add a picture which does not relate closely with your subject matter. Your users will get distracted and even underestimate the authenticity of your site.

Take for example, Molly & Me Pecans, their homepage has a hero image with a mouth-watering image of nuts. When you carefully source the hero image, you can certainly get great results.

  1. Select pictures with different crop ratios and sizes

After you have chosen the right stock of photos to add on your site. Make sure to crop them to correct ratio and size. You must take care not to waste large space and grab viewers’ attention to the main point of the picture. Though it’s a careful act of maintaining proper balance. When right images are not added to serve various screen formats and ratios. Even a completely responsive site may not be able to attract users. For example, it is difficult to shift the focus on a photo when it is seen on a tablet or mobile.

World Wildlife Fund (WWF) is a great example of a responsive site. It has actually nailed by its appealing selection of images. It make sure to leave enough background space around the main subject matter. This allows it to easily crop on small size screens.

  1. Curate assets to populate an online shop

If you have an eCommerce site, then your assets will often require to be indicated. Although it is provided by the client but you can still use your own creativity. The best shot comes when consistent, size, angle and lighting. Also, make sure that it shows your products from different angles. You can try zooming-in the image to give a comprehensive look. Use stock of photos which show very little details. Additionally, avoid using huge file size for every image. However, you will have to focus on maintaining the page’s load time.

For example, Bellroy – The wallet brand. It uses about 8 shots of products taken from several angles. It clearly shows some specific details. With the hero image you can easily show what you mainly want to.

All of this information clearly shows that you are creating a site which sell a different range of products for a different clients’ needs. If you are creating an online store which is already stocked with products from a third party. You will need to find the best selection of photos for it.

  1. Select pictures for UI elements and icons

A great source of finding out stock vector graphics is using external sources of icons and UI elements for your site design and app. You can use Adobe Illustrator to tweak and customize the photos to appear like a single site. Remember using stock photos is all about giving a unique and authentic relevance to the brand you are crafting. Keep in mind to avoid clichés and icons. You can utilize some in-built visual associations with specific symbols to give a smooth experience to your audience.

If the function communicated by your icon is not cleared straight away. Make sure to use less- cluttered and easy UI without needing the text labels. These options are referred as universal icons. For example, it includes a space for “Home” button, a shopping cart and a magnifying glass to search easily.

Comparatively, only some universal icons are available. Some well-known photos convey different meanings based on the context and it is referred as contradictory icons. For example, there are stars and heart symbols which are used more widely. Make sure to be carefully while choosing symbols and also incorporate text labels where you need continuous UX.

  1. Find the right images which are easily illustratable contextual editorial images for pages

Make sure that you find good quality contextual editorial photos for your web pages. Based on the type of site you are designing you must choose photos that can illustrate the specific stories, blog-posts or sub-pages. Although it will be completely the responsibility of the customers after you set up the CMS.

Remember context plays an important role in choosing the correct visuals for the particular project.  You must clearly indicate symbolism by using the right quality and quantity of photos. But again remember to stock the essential images only. However, don’t forget to consider the suitability of the subject matter as you do with the hero image.

Take a classic example of a site with different travel pictures for specific locations like Tripoto – a social travel platform. This work best when it is very expensive to shoot bespoke imagery. When you search stock image libraries on the internet, you can find a lot of the famous travel destinations captured several times. But if you just need to select a few of them make sure to research a similar selection with style or mood. This will guide you to maintain an ideal consistency in your designs.

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